- About Dave Madnan
Built on the floor, not in theory.
Elite Sales Mind exists because tactics alone never explained why some reps closed and others didn’t. I spent years finding the real difference — and it wasn’t the script.
- THE STORY
I didn't start out coaching. I started out on the phones, on the floor, in rooms where the only thing that mattered was whether the deal closed.
Early on, I did what every rep does — I collected scripts. Objection handlers, closing lines, frameworks from every book and course I could find. Some of it worked. Most of it fell apart the moment a real conversation got uncomfortable.
What I noticed, watching myself and the reps around me, was that the top performers weren’t running better scripts — they were operating from a different identity. They didn’t need the deal to feel secure. They led the conversation instead of reacting to it. The tactics were almost identical. The person underneath them wasn’t.
That’s the gap Elite Sales Mind was built to close. Not another script. Not another course that sits half-finished. A way to rebuild the identity underneath the seller, so the framework actually holds when it matters — on the call, under pressure, deal after deal.
Today I work directly with Account Executives, SDRs, sales managers, and founders selling their own product, through 1:1 coaching and free content on YouTube, Instagram, and TikTok.
- WHAT I BELIEVE
Identity before performance. Always in that order.
Everything Elite Sales Mind teaches comes back to this sequence. Skip the identity work and the tactics never fully stick.
- Identity comes first. How you see yourself as a seller determines how far any framework can take you.
- Confidence can't depend on the outcome. If your state resets every time a deal is lost, you're not operating from identity — you're operating from fear.
- Frameworks are tools, not identities. A script is only as strong as the person running it under pressure.
- Results should compound, not fluctuate. Consistency is the real marker that identity work has taken hold.
Track Record
A track record built on the floor.
I'm not your typical sales trainer. No recycled scripts, no one-size-fits-all playbook, no fluff that sounds good on a call but changes nothing on Monday.
Just the identity and framework that actually hold under pressure.
- STAY CLOSE
Sales identity, in your inbox.
Short, direct notes on identity, framework, and closing from Dave — sent when there’s something worth sending, not on a schedule.
Ready When You Are
Work directly with Dave.
If you’re ready to close the identity gap and start compounding results, apply for 1:1 coaching.